Our Team

We employ the best-trained and most dynamic thinkers we can find. We then invest in their continued education and development, offering them a working environment where they are encouraged to excel and explore their ideas.

Jeremy Aguero

Jeremy Aguero is a principal analyst with Applied Analysis and has been with the firm since its inception in 1997. His areas of expertise include economic analysis, operational model development and fiscal impact analysis.

Jeremy attended the University of Nevada, Las Vegas where he graduated with honors in 1997. During his last year of undergraduate course work, Jeremy took a position as an intern/analyst with Coopers and Lybrand, LLC's (now PricewaterhouseCoopers) Financial Advisory Services group. After spending eighteen months with Coopers, he left and began his tenure with Applied Analysis.

Jeremy's project history demonstrates a wide range of abilities. He has worked for clients in the private and public sectors, and undertaken projects of local, regional and national significance.


  • Bachelor's Degree, Hotel Administration
    University of Nevada, Las Vegas (1997)
  • Juris Doctorate
    William S. Boyd School of Law (2004)

Selected Memberships and Community Involvement

  • Opportunity Village
  • Nevada Child Seekers
  • R&R Charitable Foundation
  • Nevada Housing Stabilization Task Force

Sample of Project Experience

Selected to chair the Governor's Task Force on Tax Policy Technical Working Group. In doing so, served as the principal analyst for the Task Force and co-authored its 1,200-page report. The Task Force reviewed Nevada's economy and its fiscal system as well as developed a series of recommendations aimed at addressing the state's long-run revenue-expenditure imbalance. The Task Force's report has been called the most comprehensive study of Nevada's fiscal system in the State's history.

Prepared a review of the economic, fiscal, and social impacts that the hospitality industry has on the State of Nevada. This review included consideration of direct and indirect employment, wage, and output impacts. The project also required an in-depth analysis of Nevada's municipal revenue and expense structure. State, county, and local taxes were analyzed, and the hospitality industry's contribution estimated. Social impact factors reviewed included population growth, employment and unemployment, public service costs, social assistance programs, crime rate, and underage and problem gambling. In addition, the evolution of the gaming and hospitality industry, Nevada's regulatory structure, and current market indicators were also reviewed.

Obtained, analyzed and reported market-based data in support of filings required in the acquisition of the Mandalay Bay Reports by MGM MIRAGE. This included a review and analysis of supply and demand characteristics, an extensive inventory of existing and future development locally, regionally and nationally, and a comparative analysis of performance-based statistics.

Retained by the Las Vegas Convention and Visitors Authority to review and analyze the economic impacts associated with its various operations and southern Nevada's tourism industry generally. Reports have included the impact of LVCVA operations on the community, visitors' tax contribution, major tax payments by hotel casino operations, advertising and marketing program return on investment analyses, fiscal contribution to school and road construction programs, the relative dependence of the economy on tourism activities, trends in international visitation and other similar topics. AA also prepares a quarterly national economic briefing and tracks sector trends on behalf of the LVCVA.

Developed and analyzed alternative property tax modifications on behalf of the Nevada State Legislature and Office of the Nevada Governor. Project included the compilation of parcel-level data (i.e., just over one million parcels) for Nevada's 17 counties and the development of an econometric model that allowed for real-time "what-if" scenario analysis. AA's model was used to compare and contrast the fiscal and economic impact of several hundred alternative proposals.

Retained by the Regional Transportation Commission of Southern Nevada to review the reasonableness of the best and final offers submitted by Veolia Transportation and First Transit for fixed route services in southern Nevada. Analysis was used in the Regional Transportation Commission's determination in awarding the service contract valued at more than $600 million. Notably, AA was originally contacted by both Veolia Transportation and First Transit to analyze the reasonableness of the offers on their behalf. Both parties agreed to allow us to review the contract for the Regional Transportation Commission as an independent and objective third party.

Brian Gordon, CPA/ABV

Brian Gordon is a principal with Applied Analysis. His areas of expertise include market analysis, financial advisory services, business consulting, hospitality consulting and economic modeling. Gordon attended the University of Nevada, Las Vegas where he graduated with honors, obtaining a Bachelor of Science degree in Business Administration with an emphasis in accounting. He is also a certified public accountant (CPA) and a holder of the Accredited in Business Valuation (ABV) credential by the American Institute of CPAs.

Gordon has performed numerous highest and best use analyses, market feasibility studies and market analyses for various developers and commercial real estate firms. He is the principal author of the Las Vegas Quarterly Market Reports covering the office, industrial, retail, apartment, vacant land and luxury condominium markets. Gordon also heads up SalesTraq, the firm's residential research firm. He also provides consultative services in a wide range of industries in both the private and public sectors. Gordon is actively involved in the community and participates in a number of trade associations and non-profit organizations.


  • Bachelor of Science, Business Administration – Accounting
    University of Nevada, Las Vegas (1992)
  • Certified Public Accountant (CPA)
    State of Nevada (1999 to Present)
  • Accredited in Business Valuation (ABV)
    American Institute of Certified Public Accountants (2014 to Present)

Selected Memberships and Community Involvement

  • Southern Nevada Home Builders Association, Board of Directors
  • American Institute of Certified Public Accountants (AICPA)
  • National Association of Industrial and Office Properties (NAIOP)

Sample of Project Experience

In 2012, completed the negotiation and consummation of the acquisition of SalesTraq, a Las Vegas-based residential research company and the operator of SalesTraq.com. Assumed responsibility for the operations of the 20-year-old firm, which includes overall management, research, and reporting. In 2013, completed the negotiation and consummation of the acquisition of SalesTraq New Mexico, an Albuquerque-based residential research company.

From 2006 to 2014, retained by MGM Resorts International/CityCenter to evaluate supply-demand conditions in the Las Vegas high-rise residential and hotel-condominium market. Analyses include recurring reporting on inventory, availability, pricing, amenities, homeowner association dues and other key performance measures.

From 2006 to present, retained as the Executive Director of the Las Vegas Perspective, an annual research publication and industry event. The publication is known as the most comprehensive research publication in southern Nevada with content covering demographics, community, business and industry, real estate, retail and tourism. The Las Vegas Perspective?s research also includes a community-wide survey of residents to gauge consumer sentiment about the economy.

From 2008 to present, retained by Ultimate Fighting Championship (UFC) to evaluate the economic and fiscal impacts of their business operations and incremental visitation to Nevada. The analysis focused on employment, wages and economic output, as well as the evaluation of the direct, indirect and induced impacts. As part of the analysis, led a team of researchers to conduct intercept surveys of Las Vegas visitors to gauge a number of factors, including spending habits on rooms, food, beverage, entertainment, sightseeing, shopping and other activities while visiting the area. In addition, analyses have been performed in a number of domestic and international markets to evaluate the impact of special events.

From 2009 to 2016, retained by a locals-oriented gaming operator to evaluate supply and demand conditions within the Las Vegas gaming market, along with assessment of local economic conditions. Analyses focused on key demand indicators, including population, employment and personal income.

Retained by MGM Resorts International to evaluate the economic and fiscal impacts of a proposed 20,000-seat arena on the Las Vegas Strip (now known as T-Mobile Arena). Analyses focused on the employment, wages and output of the operations and visitors to the southern Nevada market. Fiscal impacts focused on a wide range of revenue sources, including property taxes, sales and use taxes, gaming percentage fees and modified business taxes.

Melanie Framo
Project Manager

Melanie Framo is a project manager at Applied Analysis. Prior to Applied Analysis, Framo earned her Bachelor of Science degree in Mathematics from the University of Nevada, Las Vegas; she was also on the dean's list throughout her college career. Framo began her career at Applied Analysis as an intern, and she was quickly promoted to an analyst position where she continued to expand her knowledge and develop her research and analytical skillset. Framo's work experience includes a broad range of activities, including economic analysis, gaming-related research, real estate analysis, public policy analysis and dispute analysis.

Brian Haynes
Project Manager

Brian Haynes is a project manager at Applied Analysis. He joined the firm after working 16 years as a journalist for newspapers across the country, including 11 years at the Las Vegas Review-Journal. During his time as a journalist, Haynes developed deep knowledge about the criminal justice system and local government while reporting on and writing about significant news events.

His responsibilities with Applied Analysis include research, analysis and writing projects that capitalize on his background and skills. Along with his refined writing and editing skills, Haynes has developed extensive skills in data handling and analysis using Excel, Access, SQL and various mapping tools. Haynes graduated from Indiana University with a Bachelor of Arts degree in journalism.

Ashley Herrera
Project Manager

Ashley Herrera is a project manager at Applied Analysis. Her areas of expertise include market analysis related to real estate development, while acting as lead researcher on projects. Recently, Herrera has been the primary researcher and project manager for the Las Vegas Perspective, a comprehensive annual publication covering various segments of the southern Nevada market. Herrera is also an active member and co-creator of an investment group for women. Herrera has had columns published in the In Business Las Vegas.

Martin Suman
Project Manager

Martin Suman is a Project Manager at Applied Analysis. Prior to joining the Applied Analysis team, Suman interned with the United States Commercial Service, a federal government agency that assists American companies doing business overseas, particularly as it relates to international trade. Suman also previously worked for Enterprise Rent-a-Car, assisting multiple branches with fleet management, risk management, and sales. While with Enterprise Suman was twice awarded for his contributions to sales, as well as for an analysis of the relationship between the revenue and vehicle inventory of his home branch, the goal of which was to determine the most efficient and profitable blend of vehicles within the fleet.

Suman graduated Summa Cum Laude from the University of Pittsburgh with a Bachelor of Science in economics, as well as a Bachelor of Arts in history with a minor in German. His studies also included a five-month program in conjunction with Albert Ludwig's University of Freiburg in Freiburg, Germany. This intensive program was focused on international economics, particularly the economics of the European Union (EU) and US-EU economic relations.


  • Bachelor of Science – Economics
    University of Pittsburgh
  • Bachelor of Arts – History
    University of Pittsburgh

Sample of Project Experience

As a part of Applied Analysis' work with the Southern Nevada Tourism Infrastructure Committee (SNTIC), Suman assisted the team through research and collecting comparative data to put certain projects under consideration by the committee in perspective, such as the NFL stadium proposal. Suman also attended multiple meetings of the SNTIC, taking detailed notes to ensure the accuracy of the legally required and publicly available meeting minutes.

Performed an analysis of the U.S. and international beef market, focused primarily on price changes and their relation to U.S. federal legislation eliminating country of origin labeling requirements on beef products. This analysis included an evaluation of various market forces, both foreign and domestic, in order to identify and estimate the effects of that legislation.

Performed detailed research regarding the shortage of doctors in Nevada and the state of healthcare in general within Nevada and Clark County. This research focused on individual medical specialties with the goal of identifying the specific areas of medical expertise where Nevada and Clark County perform the best and worst compared to other states in the region and the United States as a whole.

Jonathan Birds
Senior Analyst

Jonathan Birds is a senior analyst at Applied Analysis. He joined Applied Analysis after spending five years working at the University of Nevada, Las Vegas in the School of Public Policy and Leadership as a doctoral candidate in the Public Affairs program. While there, Birds served as a research assistant in multiple labs, including the Urban Data Lab and the Center for Crime and Justice Policy. His research experience includes various projects related to policing, crime and public policy. Prior to studying in the Public Affairs program, Birds earned a bachelor's degree and master's degree in criminal justice from UNLV. As a graduate assistant, he also taught undergraduate courses in policing as well as community policing and problem solving for the Criminal Justice Department.

Representative Client List
(Past & Present)


  • Master of Arts - Criminal Justice
    University of Nevada, Las Vegas
  • Bachelor of Arts - Criminal Justice
    University of Nevada, Las Vegas

Logan Gallaway

Logan Gallaway is an analyst at Applied Analysis. He began his college career at the University of Nevada, Las Vegas before transferring to Fordham University. He graduated Summa Cum Laude from Fordham University with a Bachelor of Arts in Economics and a minor in Philosophy. Gallaway has experience in database analytics and real estate research. Prior to working at Applied Analysis, he interned as an assistant for field engineers tasked with commissioning a retrofitted coal powerplant, as an analyst in a boutique investment and advisory firm stationed in China and as an ecommerce account manager for a luxury interior design company.


  • Bachelor of Arts, Economics and Minor in Philosophy
    Fordham University

Justin Hacker

Justin Hacker is an analyst at Applied Analysis. Hacker earned his Bachelor of Arts degree in management with concentrated studies in economics and statistics from the University of Missouri, Columbia. During his time at school, he earned a scholarship from the Evans Scholarship Foundation; an academic and social organization formed of members who have strong qualities in scholarship, fellowship, and leadership. Hacker began his career at Applied Analysis as an intern and began working full time shortly upon graduation. His responsibilities with Applied Analysis include research, analysis, and economic writing. Hacker has developed and continues to improve his skills in Excel, QGIS, R, PowerPoint and SAS for data handling and analysis.


  • Bachelor of Arts in Management, Concentration in Economics and Statistics
    University of Missouri, Columbia (2017)

Rebeca Ibarra

Rebeca Ibarra is an analyst at Applied Analysis. She joined the firm after spending five years at the University of Nevada, Las Vegas in the School of Chemistry and Biochemistry. While there, Ibarra received her Master’s in Biochemistry and worked as a lab manager for an organic chemistry lab where she participated in publishing peer-reviewed papers, teaching undergraduate labs, and mentoring students. Ibarra continued to develop research and analytical skills specifically focused on non-profit organizations and healthcare after volunteering with a mental health organization, which also prompted her to begin a business administration program. Before starting at Applied Analysis, Ibarra earned her Master’s in Business Administration from the University of Nevada, Las Vegas, with a focus on Healthcare Management.


  • Master of Business Administration – Healthcare Management
    University of Nevada, Las Vegas
  • Master of Science – Biochemistry
    University of Nevada, Las Vegas
  • Bachelor of Science – Biological Sciences, with a minor in Psychology
    University of Nevada, Las Vegas

Addy Lai

Addy Lai is an analyst at Applied Analysis, where she is responsible for various research and analysis activities. She maintains a wide range of experience in consulting, primary research, database analysis and social media management. Prior to returning to Las Vegas, Lai spent three years in St. Louis, Missouri in various roles, including a small business owner. Prior to joining Applied Analysis, she has worked with companies including Edward Jones, Cass Information Systems Inc., Missouri Botanical Garden, Red Bull and Emmy award-winning Higher Education Channel.

Lai earned her Bachelor of Arts degree in Psychology at the University of Missouri, St. Louis with honors, and finished as salutatorian at Ed W. Clark High School in Las Vegas, Nevada. She has published articles in academic journals and conferences, and she received multiple university and national awards. Currently, Lai is an online MBA Candidate at Kogod School of Business at American University with an emphasis in consulting and business analytics.


  • Bachelor of Arts, Psychology, Concentration in Medical Studies. Minor in Philosophy of Science and Technology. Certificates in Behavioral Neuroscience and Professional Writing
    University of Missouri - St. Louis (2017)
  • Master of Business Administration, Concentration in Consulting and Business Analytics
    American University (Tentative 2022)

Selected Memberships and Community Involvement

  • Ascend National Association of Asian MBAs (NAAMBA)

Omar Moore

Omar Moore is an Analyst with Applied Analysis. His responsibilities include maintaining MyResearcher.com, the firm’s comprehensive data tracking application, as well as managing a number of data portals, online foreclosure registries, and assisting on a variety of client-specific analyses. Previously, Moore worked as a data analytics intern with the Economic Development Authority of Western Nevada (EDAWN) and a litigation assistant at a law firm specializing in class actions related to labor disputes.

Moore received his Bachelor’s degree in Economics from the University of Nevada, Reno in 2019. While studying at UNR, Omar spent two years working as an undergraduate researcher in the Department of Economics where he developed skills in time series analysis by working on numerous projects with faculty. Moore enjoys discovering insightful trends in data and is constantly improving his use of relational databases with SQL as well as his proficiency in Python and R for analysis.

Sara Shafieian

Sara Shafieian is an analyst at Applied Analysis where she conducts a number of data collection, research and analysis assignments. She joined the firm after earning her Masters Degree in Data Analytics and Applied Economics from UNLV in 2020. Shafieian also worked at the Center for Business and Economic Research at the University of Nevada, Las Vegas as a graduate assistant. Her key areas of expertise include statistics, econometrics, and regression analysis. Shafieian frequently utilizes Excel, SQL, Python, and Tableau to interpret data.


  • Bachelor of Arts, Business Economics
    Ferdowsi University of Mashhad (2014)
  • Master of Arts, Energy Economics
    Ferdowsi University of Mashhad (2016)
  • Master of Science, Data Analytics and Applied Economics
    University of Nevada, Las Vegas (2020)

Rachel Semmler
Creative Director

Rachel Semmler is the creative director for Applied Analysis, where she is responsible for day-to-day operations of the graphic and web design studio. She provides print design, display advertising, brochure development, publication layout and design, website design and multimedia development.

Prior to joining Applied Analysis, Rachel served as graphic designer for Robert Half Technologies in Las Vegas, where she designed and produced collateral materials, special events materials and displays for PBS&J, an engineering firm. Before relocating to Las Vegas, Rachel worked for a medical publication company in the New York City area and a design firm in Manhattan that specialized in wayfinding systems. Ms. Semmler earned a Bachelor of Fine Arts degree in Graphic Design with an Art History minor from The College of Saint Rose in Albany, N.Y.


  • Bachelor of Fine Arts, Graphic Design
    College of Saint Rose (2003)
  • Certification in Infographic Design
    HOW Design University (2016)

Selected Memberships and Community Involvement

  • American Institute of Graphic Arts (AIGA)
  • Graphic Artists Guild

Sample of Project Experience

Responsibilities include the conceptualization, planning and execution of print and web projects as well as overseeing the design department and scheduling of deliverables.

  • Periodical print reports such as the annual Las Vegas Perspective and semi-annual Nevada Resort Association's Nevada Gaming Fact Book

  • One-off print reports such as the University of Nevada - Reno's (UNR) Economic Impact Report and The Regional Transportation Commission's (RTC) Transportation Investment Business Plan (TIBP)

  • Website development and maintenance, including content management systems (CMS) for sites such as Nevada Resort Association and Las Vegas Stadium Authority

  • Planning and creation of full data portals, such as Governor's Office of Economic Development (GOED) and Las Vegas Global Economic Alliance (LVGEA)

  • Data widgets for use within existing client websites such as the Nevada Mining Association

James Whittaker
Database Analyst

James Whittaker is a database analyst at Applied Analysis with expertise in the design, development and maintenance of complex Access and SQL databases. In addition, Whittaker is responsible for data collection, integration and analysis within the firm's various research divisions. He has over 20 years of experience utilizing his IT and computer skills, having worked in various administrative and freelance capacities for firms across the nation. Whittaker holds a bachelor's degree in computer science from Roosevelt University and has completed numerous technology training programs and certification courses throughout his career.

Debbie Poser
Executive Assistant

Debbie Poser is an executive assistant with Applied Analysis where her responsibilities include providing support to the firm's principals, maintaining the executive calendars, coordinating meetings, making travel arrangements, assisting with billing administration, and offering excellent customer service to each of our valuable clients.

Prior to joining Applied Analysis, Ms. Poser was employed as an administrative assistant for CTX Mortgage Company - a division of Centex Homes, where she provided support to three senior executives in a high volume mortgage lending office. Ms. Poser earned a Bachelor of Science degree in Business Administration with an emphasis in management from the University of Nevada, Las Vegas.

In addition to the key team members identified here, Applied Analysis has a number of other professionals and contractors.