We employ the best-trained and most dynamic thinkers we can find. We then invest in their continued education and development, offering them a working environment where they are encouraged to excel and explore their ideas.
Jeremy Aguero is a principal analyst with Applied Analysis and has been with the firm since its inception in 1997. His areas of expertise include economic analysis, operational model development and fiscal impact analysis.
Jeremy attended the University of Nevada, Las Vegas where he graduated with honors in 1997. During his last year of undergraduate course work, Jeremy took a position as an intern/analyst with Coopers and Lybrand, LLC's (now PricewaterhouseCoopers) Financial Advisory Services group. After spending eighteen months with Coopers, he left and began his tenure with Applied Analysis.
Jeremy's project history demonstrates a wide range of abilities. He has worked for clients in the private and public sectors, and undertaken projects of local, regional and national significance.
Brian Gordon is a principal with Applied Analysis. His areas of expertise include market analysis, financial advisory services, business consulting, hospitality consulting and economic modeling. Gordon attended the University of Nevada, Las Vegas where he graduated with honors, obtaining a Bachelor of Science degree in Business Administration with an emphasis in accounting. He is also a certified public accountant (CPA) and a holder of the Accredited in Business Valuation (ABV) credential by the American Institute of CPAs.
Gordon has performed numerous highest and best use analyses, market feasibility studies and market analyses for various developers and commercial real estate firms. He is the principal author of the Las Vegas Quarterly Market Reports covering the office, industrial, retail, apartment, vacant land and luxury condominium markets. Gordon also heads up SalesTraq, the firm's residential research firm. He also provides consultative services in a wide range of industries in both the private and public sectors. Gordon is actively involved in the community and participates in a number of trade associations and non-profit organizations.
Melanie Framo is a project manager at Applied Analysis. Prior to Applied Analysis, Framo earned her Bachelor of Science degree in Mathematics from the University of Nevada, Las Vegas; she was also on the dean's list throughout her college career. Framo began her career at Applied Analysis as an intern, and she was quickly promoted to an analyst position where she continued to expand her knowledge and develop her research and analytical skillset. Framo's work experience includes a broad range of activities, including economic analysis, gaming-related research, real estate analysis, public policy analysis and dispute analysis.
Brian Haynes is a project manager at Applied Analysis. He joined the firm after working 16 years as a journalist for newspapers across the country, including 11 years at the Las Vegas Review-Journal. During his time as a journalist, Haynes developed deep knowledge about the criminal justice system and local government while reporting on and writing about significant news events.
His responsibilities with Applied Analysis include research, analysis and writing projects that capitalize on his background and skills. Along with his refined writing and editing skills, Haynes has developed extensive skills in data handling and analysis using Excel, Access, SQL and various mapping tools. Haynes graduated from Indiana University with a Bachelor of Arts degree in journalism.
Ashley Herrera is a project manager at Applied Analysis. Her areas of expertise include market analysis related to real estate development, while acting as lead researcher on projects. Recently, Herrera has been the primary researcher and project manager for the Las Vegas Perspective, a comprehensive annual publication covering various segments of the southern Nevada market. Herrera is also an active member and co-creator of an investment group for women. Herrera has had columns published in the In Business Las Vegas.
Martin Suman is a Project Manager at Applied Analysis. Prior to joining the Applied Analysis team, Suman interned with the United States Commercial Service, a federal government agency that assists American companies doing business overseas, particularly as it relates to international trade. Suman also previously worked for Enterprise Rent-a-Car, assisting multiple branches with fleet management, risk management, and sales. While with Enterprise Suman was twice awarded for his contributions to sales, as well as for an analysis of the relationship between the revenue and vehicle inventory of his home branch, the goal of which was to determine the most efficient and profitable blend of vehicles within the fleet.
Suman graduated Summa Cum Laude from the University of Pittsburgh with a Bachelor of Science in economics, as well as a Bachelor of Arts in history with a minor in German. His studies also included a five-month program in conjunction with Albert Ludwig's University of Freiburg in Freiburg, Germany. This intensive program was focused on international economics, particularly the economics of the European Union (EU) and US-EU economic relations.
Jonathan Birds is a senior analyst at Applied Analysis. He joined Applied Analysis after spending five years working at the University of Nevada, Las Vegas in the School of Public Policy and Leadership as a doctoral candidate in the Public Affairs program. While there, Birds served as a research assistant in multiple labs, including the Urban Data Lab and the Center for Crime and Justice Policy. His research experience includes various projects related to policing, crime and public policy. Prior to studying in the Public Affairs program, Birds earned a bachelor's degree and master's degree in criminal justice from UNLV. As a graduate assistant, he also taught undergraduate courses in policing as well as community policing and problem solving for the Criminal Justice Department.
Logan Gallaway is an analyst at Applied Analysis. He began his college career at the University of Nevada, Las Vegas before transferring to Fordham University. He graduated Summa Cum Laude from Fordham University with a Bachelor of Arts in Economics and a minor in Philosophy. Gallaway has experience in database analytics and real estate research. Prior to working at Applied Analysis, he interned as an assistant for field engineers tasked with commissioning a retrofitted coal powerplant, as an analyst in a boutique investment and advisory firm stationed in China and as an ecommerce account manager for a luxury interior design company.
Justin Hacker is an analyst at Applied Analysis. Hacker earned his Bachelor of Arts degree in management with concentrated studies in economics and statistics from the University of Missouri, Columbia. During his time at school, he earned a scholarship from the Evans Scholarship Foundation; an academic and social organization formed of members who have strong qualities in scholarship, fellowship, and leadership. Hacker began his career at Applied Analysis as an intern and began working full time shortly upon graduation. His responsibilities with Applied Analysis include research, analysis, and economic writing. Hacker has developed and continues to improve his skills in Excel, QGIS, R, PowerPoint and SAS for data handling and analysis.
Rebeca Ibarra is an analyst at Applied Analysis. She joined the firm after spending five years at the University of Nevada, Las Vegas in the School of Chemistry and Biochemistry. While there, Ibarra received her Master’s in Biochemistry and worked as a lab manager for an organic chemistry lab where she participated in publishing peer-reviewed papers, teaching undergraduate labs, and mentoring students. Ibarra continued to develop research and analytical skills specifically focused on non-profit organizations and healthcare after volunteering with a mental health organization, which also prompted her to begin a business administration program. Before starting at Applied Analysis, Ibarra earned her Master’s in Business Administration from the University of Nevada, Las Vegas, with a focus on Healthcare Management.
Addy Lai is an analyst at Applied Analysis, where she is responsible for various research and analysis activities. She maintains a wide range of experience in consulting, primary research, database analysis and social media management. Prior to returning to Las Vegas, Lai spent three years in St. Louis, Missouri in various roles, including a small business owner. Prior to joining Applied Analysis, she has worked with companies including Edward Jones, Cass Information Systems Inc., Missouri Botanical Garden, Red Bull and Emmy award-winning Higher Education Channel.
Lai earned her Bachelor of Arts degree in Psychology at the University of Missouri, St. Louis with honors, and finished as salutatorian at Ed W. Clark High School in Las Vegas, Nevada. She has published articles in academic journals and conferences, and she received multiple university and national awards. Currently, Lai is an online MBA Candidate at Kogod School of Business at American University with an emphasis in consulting and business analytics.
Omar Moore is an Analyst with Applied Analysis. His responsibilities include maintaining MyResearcher.com, the firm’s comprehensive data tracking application, as well as managing a number of data portals, online foreclosure registries, and assisting on a variety of client-specific analyses. Previously, Moore worked as a data analytics intern with the Economic Development Authority of Western Nevada (EDAWN) and a litigation assistant at a law firm specializing in class actions related to labor disputes.
Moore received his Bachelor’s degree in Economics from the University of Nevada, Reno in 2019. While studying at UNR, Omar spent two years working as an undergraduate researcher in the Department of Economics where he developed skills in time series analysis by working on numerous projects with faculty. Moore enjoys discovering insightful trends in data and is constantly improving his use of relational databases with SQL as well as his proficiency in Python and R for analysis.
Sara Shafieian is an analyst at Applied Analysis where she conducts a number of data collection, research and analysis assignments. She joined the firm after earning her Masters Degree in Data Analytics and Applied Economics from UNLV in 2020. Shafieian also worked at the Center for Business and Economic Research at the University of Nevada, Las Vegas as a graduate assistant. Her key areas of expertise include statistics, econometrics, and regression analysis. Shafieian frequently utilizes Excel, SQL, Python, and Tableau to interpret data.
Rachel Semmler is the creative director for Applied Analysis, where she is responsible for day-to-day operations of the graphic and web design studio. She provides print design, display advertising, brochure development, publication layout and design, website design and multimedia development.
Prior to joining Applied Analysis, Rachel served as graphic designer for Robert Half Technologies in Las Vegas, where she designed and produced collateral materials, special events materials and displays for PBS&J, an engineering firm. Before relocating to Las Vegas, Rachel worked for a medical publication company in the New York City area and a design firm in Manhattan that specialized in wayfinding systems. Ms. Semmler earned a Bachelor of Fine Arts degree in Graphic Design with an Art History minor from The College of Saint Rose in Albany, N.Y.
James Whittaker is a database analyst at Applied Analysis with expertise in the design, development and maintenance of complex Access and SQL databases. In addition, Whittaker is responsible for data collection, integration and analysis within the firm's various research divisions. He has over 20 years of experience utilizing his IT and computer skills, having worked in various administrative and freelance capacities for firms across the nation. Whittaker holds a bachelor's degree in computer science from Roosevelt University and has completed numerous technology training programs and certification courses throughout his career.
Debbie Poser is an executive assistant with Applied Analysis where her responsibilities include providing support to the firm's principals, maintaining the executive calendars, coordinating meetings, making travel arrangements, assisting with billing administration, and offering excellent customer service to each of our valuable clients.
Prior to joining Applied Analysis, Ms. Poser was employed as an administrative assistant for CTX Mortgage Company - a division of Centex Homes, where she provided support to three senior executives in a high volume mortgage lending office. Ms. Poser earned a Bachelor of Science degree in Business Administration with an emphasis in management from the University of Nevada, Las Vegas.
In addition to the key team members identified here, Applied Analysis has a number of other professionals and contractors.