Our Team

We employ the best-trained and most dynamic thinkers we can find. We then invest in their continued education and development, offering them a working environment where they are encouraged to excel and explore their ideas.

Jeremy Aguero

Jeremy Aguero is a principal analyst with Applied Analysis and has been with the firm since its inception in 1997. His areas of expertise include economic analysis, operational model development and fiscal impact analysis.

Jeremy attended the University of Nevada, Las Vegas where he graduated with honors in 1996. During his last year of undergraduate course work, Jeremy took a position as an intern/analyst with Coopers and Lybrand, LLC's (now PricewaterhouseCoopers) Financial Advisory Services group. After spending eighteen months with Coopers, he left and began his tenure with Applied Analysis.

Jeremy's project history demonstrates a wide range of abilities. He has worked for clients in the private and public sectors, and undertaken projects of local, regional and national significance.


  • Bachelor's Degree, Hotel Administration
    University of Nevada, Las Vegas (1997)
  • Juris Doctorate
    William S. Boyd School of Law (2004)

Selected Memberships and Community Involvement

  • Opportunity Village
  • Nevada Child Seekers
  • R&R Charitable Foundation
  • Nevada Housing Stabilization Task Force

Sample of Project Experience

Selected to chair the Governor's Task Force on Tax Policy Technical Working Group. In doing so, served as the principal analyst for the Task Force and co-authored its 1,200-page report. The Task Force reviewed Nevada's economy and its fiscal system as well as developed a series of recommendations aimed at addressing the state's long-run revenue-expenditure imbalance. The Task Force's report has been called the most comprehensive study of Nevada's fiscal system in the State's history.

Prepared a review of the economic, fiscal, and social impacts that the hospitality industry has on the State of Nevada. This review included consideration of direct and indirect employment, wage, and output impacts. The project also required an in-depth analysis of Nevada's municipal revenue and expense structure. State, county, and local taxes were analyzed, and the hospitality industry's contribution estimated. Social impact factors reviewed included population growth, employment and unemployment, public service costs, social assistance programs, crime rate, and underage and problem gambling. In addition, the evolution of the gaming and hospitality industry, Nevada's regulatory structure, and current market indicators were also reviewed.

Obtained, analyzed and reported market-based data in support of filings required in the acquisition of the Mandalay Bay Reports by MGM MIRAGE. This included a review and analysis of supply and demand characteristics, an extensive inventory of existing and future development locally, regionally and nationally, and a comparative analysis of performance-based statistics.

Retained by the Las Vegas Convention and Visitors Authority to review and analyze the economic impacts associated with its various operations and southern Nevada's tourism industry generally. Reports have included the impact of LVCVA operations on the community, visitors' tax contribution, major tax payments by hotel casino operations, advertising and marketing program return on investment analyses, fiscal contribution to school and road construction programs, the relative dependence of the economy on tourism activities, trends in international visitation and other similar topics. AA also prepares a quarterly national economic briefing and tracks sector trends on behalf of the LVCVA.

Developed and analyzed alternative property tax modifications on behalf of the Nevada State Legislature and Office of the Nevada Governor. Project included the compilation of parcel-level data (i.e., just over one million parcels) for Nevada's 17 counties and the development of an econometric model that allowed for real-time "what-if" scenario analysis. AA's model was used to compare and contrast the fiscal and economic impact of several hundred alternative proposals.

Retained by the Regional Transportation Commission of Southern Nevada to review the reasonableness of the best and final offers submitted by Veolia Transportation and First Transit for fixed route services in southern Nevada. Analysis was used in the Regional Transportation Commission's determination in awarding the service contract valued at more than $600 million. Notably, AA was originally contacted by both Veolia Transportation and First Transit to analyze the reasonableness of the offers on their behalf. Both parties agreed to allow us to review the contract for the Regional Transportation Commission as an independent and objective third party.

Brian Gordon, CPA/ABV

Brian Gordon is a principal with Applied Analysis. His areas of expertise include market analysis, financial advisory services, business consulting, hospitality consulting and economic modeling. Gordon attended the University of Nevada, Las Vegas where he graduated with honors, obtaining a Bachelor of Science degree in Business Administration with an emphasis in accounting. He is also a certified public accountant (CPA) and a holder of the Accredited in Business Valuation (ABV) credential by the American Institute of CPAs.

Gordon has performed numerous highest and best use analyses, market feasibility studies and market analyses for various developers and commercial real estate firms. He is the principal author of the Las Vegas Quarterly Market Reports covering the office, industrial, retail, apartment, vacant land and luxury condominium markets. Gordon also heads up SalesTraq, the firm's residential research firm. He also provides consultative services in a wide range of industries in both the private and public sectors. Gordon is actively involved in the community and participates in a number of trade associations and non-profit organizations.


  • Bachelor of Science, Business Administration – Accounting
    University of Nevada, Las Vegas (1992)
  • Certified Public Accountant (CPA)
    State of Nevada (1999 to Present)
  • Accredited in Business Valuation (ABV)
    American Institute of Certified Public Accountants (2014 to Present)

Selected Memberships and Community Involvement

  • Southern Nevada Home Builders Association, Board of Directors
  • American Institute of Certified Public Accountants (AICPA)
  • National Association of Industrial and Office Properties (NAIOP)

Sample of Project Experience

In 2012, completed the negotiation and consummation of the acquisition of SalesTraq, a Las Vegas-based residential research company and the operator of SalesTraq.com. Assumed responsibility for the operations of the 20-year-old firm, which includes overall management, research, and reporting. In 2013, completed the negotiation and consummation of the acquisition of SalesTraq New Mexico, an Albuquerque-based residential research company.

From 2006 to 2014, retained by MGM Resorts International/CityCenter to evaluate supply-demand conditions in the Las Vegas high-rise residential and hotel-condominium market. Analyses include recurring reporting on inventory, availability, pricing, amenities, homeowner association dues and other key performance measures.

From 2006 to present, retained as the Executive Director of the Las Vegas Perspective, an annual research publication and industry event. The publication is known as the most comprehensive research publication in southern Nevada with content covering demographics, community, business and industry, real estate, retail and tourism. The Las Vegas Perspective?s research also includes a community-wide survey of residents to gauge consumer sentiment about the economy.

From 2008 to present, retained by Ultimate Fighting Championship (UFC) to evaluate the economic and fiscal impacts of their business operations and incremental visitation to Nevada. The analysis focused on employment, wages and economic output, as well as the evaluation of the direct, indirect and induced impacts. As part of the analysis, led a team of researchers to conduct intercept surveys of Las Vegas visitors to gauge a number of factors, including spending habits on rooms, food, beverage, entertainment, sightseeing, shopping and other activities while visiting the area. In addition, analyses have been performed in a number of domestic and international markets to evaluate the impact of special events.

From 2009 to 2016, retained by a locals-oriented gaming operator to evaluate supply and demand conditions within the Las Vegas gaming market, along with assessment of local economic conditions. Analyses focused on key demand indicators, including population, employment and personal income.

Retained by MGM Resorts International to evaluate the economic and fiscal impacts of a proposed 20,000-seat arena on the Las Vegas Strip (now known as T-Mobile Arena). Analyses focused on the employment, wages and output of the operations and visitors to the southern Nevada market. Fiscal impacts focused on a wide range of revenue sources, including property taxes, sales and use taxes, gaming percentage fees and modified business taxes.

Christopher Drury
Project Manager

Christopher Drury is a project manager at Applied Analysis with responsibilities spanning a number of areas of expertise, including economic analysis, impact studies and demographic analysis. Drury earned a dual Bachelor of Science degree in economics and finance at the University of Nevada, Reno. He also earned a Master of Arts degree in economics at the University of Nevada, Las Vegas (UNLV). Drury previously worked as a graduate assistant in the UNLV Center for Business and Economic Research where he analyzed topics ranging from housing to lotteries. He also evaluated the economic impacts of the university and developed population projections for the region.


  • Master of Arts – Economics
    University of Nevada, Las Vegas
  • Dual Bachelor of Science – Economics and Finance
    University of Nevada, Reno

Selected Memberships and Community Involvement

  • Nevada Child Seekers, Board Member

Sample of Project Experience

From 2012 to present, created a survey instrument and collected results to write an annual Corporate Philanthropy Report on behalf of Moonridge Group. The report focuses on the dynamics of giving and the economy, corporate giving strategies, and benefits to society and corporations. The report's goal is to make corporate giving in Nevada more efficient for charities and companies by allowing companies to share information on their giving practices.

Created a report detailing the economic benefits of the University of Nevada, Reno and its Research Enhancement Initiative. This report detailed the current economic impacts of the University, as well as a look at the qualitative impacts provided by a knowledge economy. The growth in these impacts due to the University's Research Enhancement Initiative were a key factor in the report.

Retained by McCarran International Airport to create an economic impact report detailing the direct, indirect, and induced employment, wages, and economic output generated by the airport. This analysis included operational, cargo, resident passenger travel, visitor impacts, and capital expenditures as well as detailed sections emphasizing how the operations of McCarran compliment the Las Vegas visitor economy. The study included a history of McCarran, a discussion of its central role in the economy, comparisons with other markets and a discussion about low costs carriers at McCarran.

Retained by Cox Communications to create an economic and fiscal impact report of Cox Enterprises in Nevada. The analysis focused on employment, wages, and economic output as well as the evaluation of the direct, indirect, and induced impacts. The analysis included the impact of operations, visitation, and construction within the state.

Created an economic impact report for Downtown Project, detailing the economic impacts of construction, renovation, investments in startups, investments in small businesses, and major events.

Created an economic and fiscal impact report for Utah's energy and mining industries, discussing the fiscal and economic impact for resource extraction, refinement, and energy production within the state.

Created an Excel model detailing the anticipated economic benefits of a stadium and convention center expansion in the local economy. This model was pivotal to the Southern Nevada Tourism Infrastructure Committee in quantifying the impacts of the proposed developments as they prepared their recommendations for the Nevada State Legislature.

Created an economic and fiscal impact report for Genting Resorts World Las Vegas, a proposed multi-billion resort on the Las Vegas Strip. The report and accompanying model included construction, operation, and visitation impacts that accounted for the international demographic Genting anticipated to attract with its programming at the site.

Retained by the City of Henderson to create an Excel model allowing their Redevelopment Agency to rapidly estimate economic impacts of potential new businesses for the city. This model had to be both thorough enough to cover all industries and easy enough for staff to use.

Developed a model for the City of Reno detailing the impacts of Other Post-Employment Benefits (OPEB). This model utilized assumptions on population growth, city employee growth, revenues and city budget, and property taxes to create a pro-forma of the general fund, with implicit and explicit OPEB expenditures, forecasted for 9 years to assist the city in its long-term expense management of its retiree obligations.

From 2014 to 2015, wrote two recurring newsletters, the High Net Worth Report and Economic Briefing for Nevada State Bank. Both covered a variety of topics and often required extensive research and analysis to reach conclusions.

Retained by Clean Energy Project to review and analyze the economic impacts of changes to Nevada's Renewable Portfolio Standard (RPS). The RPS dictates how much energy electric providers must generate, acquire, or save from renewable or efficiency sources. The status quo and three alternatives were compared, and included the construction impact, operations and maintenance impact and a negative rate impact were summed to create a total impact for each potential alternative. Additionally, fourteen possible scenarios for fuel prices, renewable sale legislation, and potential carbon taxes were evaluated for each alternative, with economic impacts generated for each combination of scenario and alternative, or a total of 42 potential economic impacts.

From 2013 to 2015, created and wrote a quarterly update 'The Nevada Housing Stability Index' for the Nevada Department of Business and Industry. The index considered 12 indicators in its measurement of whether the housing market across the state was stable. It offered analysis of the positive signs, the negative signs, and an overview of the housing market.

Melanie Framo
Project Manager

Melanie Framo is a project manager at Applied Analysis. Prior to Applied Analysis, Framo earned her Bachelor of Science degree in Mathematics from the University of Nevada, Las Vegas; she was also on the dean's list throughout her college career. Framo began her career at Applied Analysis as an intern, and she was quickly promoted to an analyst position where she continued to expand her knowledge and develop her research and analytical skillset. Framo's work experience includes a broad range of activities, including economic analysis, gaming-related research, real estate analysis, public policy analysis and dispute analysis.

Brian Haynes
Project Manager

Brian Haynes is a project manager at Applied Analysis. He joined the firm after working 16 years as a journalist for newspapers across the country, including 11 years at the Las Vegas Review-Journal. During his time as a journalist, Haynes developed deep knowledge about the criminal justice system and local government while reporting on and writing about significant news events.

His responsibilities with Applied Analysis include research, analysis and writing projects that capitalize on his background and skills. Along with his refined writing and editing skills, Haynes has developed extensive skills in data handling and analysis using Excel, Access, SQL and various mapping tools. Haynes graduated from Indiana University with a Bachelor of Arts degree in journalism.

Ashley Herrera
Project Manager

Ashley Herrera is a project manager at Applied Analysis. Her areas of expertise include market analysis related to real estate development, while acting as lead researcher on projects. Recently, Herrera has been the primary researcher and project manager for the Las Vegas Perspective, a comprehensive annual publication covering various segments of the southern Nevada market. Herrera is also an active member and co-creator of an investment group for women. Herrera has had columns published in the In Business Las Vegas.

Patrick Chapman
Senior Analyst

Patrick Chapman is a senior analyst at Applied Analysis with responsibilities that include database maintenance, data collection, website management, customer service and various client-specific research and analysis assignments. Selected areas of focus include real estate, education and public policy analyses. Chapman earned a bachelor's degree in management from the University of Nevada, Reno in 2009, as well as a master's degree in business administration in 2012. Prior to joining Applied Analysis, Chapman worked as an office manager and bookkeeper for a boutique, eminent domain law practice in Reno, Nevada.

Chapman has assisted in the preparation of various analyses and projects that span a wide range of industries. He is the lead research analyst for the firm's commercial office and apartment quarterly market reporting efforts, and is a support analyst for SalesTraq, the firm's residential research firm. Chapman is also the lead analyst and manager of the firms City of Las Vegas and City of Henderson foreclosure registries.


  • Bachelor of Science, Business Administration – Management
    University of Nevada, Reno
  • Masters in Business Administration – Management
    University of Nevada, Reno

Selected Memberships and Community Involvement

  • Southern Nevada Home Builders Association, Member
  • National Association of Industrial and Office Properties (NAIOP)

Sample of Project Experience

From 2014 to the present, Chapman has served as a research analyst and has been directly involved in the preparation of myriad quarterly reports spanning the commercial office, industrial, retail, apartment and vacant land markets in southern Nevada.

From 2014 to the present, Chapman has assisted in the management of SalesTraq, a Las Vegas-based residential research company, including database maintenance, customer service, client presentations, and various ad-hoc projects and requests for real estate information.

Since 2015, Chapman has managed the firms City of Las Vegas and City of Henderson foreclosure registries with responsibilities that include the handling of all customer and client correspondence, database and website maintenance and management of all day-to-day operations, including being a main point of contact for the public as well as governmental agencies.

Scott Leavitt

Scott Leavitt is an analyst at Applied Analysis whose duties include economic and financial modeling and analysis, business intelligence development, and writing research reports. Prior to joining Applied Analysis, Leavitt was a consultant at Union Gaming Securities and an accountant at a real estate investment firm. Leavitt earned his Bachelor of Science in Business Administration from the University of Nevada, Las Vegas, dual majoring in economics and finance.


  • Bachelor of Science, Business Administration – Economics, Finance
    University of Nevada, Las Vegas

Selected Memberships and Community Involvement

  • UNLV Economics Club Alumni Outreach Committee

Sample of Project Experience

Crafted an Impact Fee Facilities Plan and Impact Fee analysis for the Washington County Water Conservancy District of Washington County, Utah. These documents outlined the projected additional water demands, the expected additional supply from current and future projects, and their relationship to new development.

Created an Economic Development Financing Proposal for presentation to the Governor's Office of Economic Development. This proposal aimed to secure public financing for an effluent water pipeline to the Tahoe Reno Industrial Center, home to Tesla, Switch, Google, and many other technology, manufacturing, and logistics companies. The proposal included:
  • Creating a 30-year absorption schedule for the TRI Center
  • Modeling incremental real and personal property, payroll, and sales and use tax revenues
  • Creating a pro forma cash flow analysis for the infrastructure project
  • Developing a formal proposal for presentation to the Governor's Office of Economic Development

Performed research and analysis regarding adult use recreational marijuana in the United States, resulting in a proprietary marijuana public-revenue projection model for Nevada.

Martin Suman

Martin Suman is an analyst at Applied Analysis. Prior to joining the Applied Analysis team, Suman interned with the United States Commercial Service, a federal government agency that assists American companies doing business overseas, particularly as it relates to international trade. Suman also previously worked for Enterprise Rent-a-Car, assisting multiple branches with fleet management, risk management, and sales. While with Enterprise Suman was twice awarded for his contributions to sales, as well as for an analysis of the relationship between the revenue and vehicle inventory of his home branch, the goal of which was to determine the most efficient and profitable blend of vehicles within the fleet.

Suman graduated Summa Cum Laude from the University of Pittsburgh with a Bachelor of Science in economics, as well as a Bachelor of Arts in history with a minor in German. His studies also included a five-month program in conjunction with Albert Ludwig's University of Freiburg in Freiburg, Germany. This intensive program was focused on international economics, particularly the economics of the European Union (EU) and US-EU economic relations.


  • Bachelor of Science – Economics
    University of Pittsburgh
  • Bachelor of Arts – History
    University of Pittsburgh

Sample of Project Experience

As a part of Applied Analysis' work with the Southern Nevada Tourism Infrastructure Committee (SNTIC), Suman assisted the team through research and collecting comparative data to put certain projects under consideration by the committee in perspective, such as the NFL stadium proposal. Suman also attended multiple meetings of the SNTIC, taking detailed notes to ensure the accuracy of the legally required and publicly available meeting minutes.

Performed an analysis of the U.S. and international beef market, focused primarily on price changes and their relation to U.S. federal legislation eliminating country of origin labeling requirements on beef products. This analysis included an evaluation of various market forces, both foreign and domestic, in order to identify and estimate the effects of that legislation.

Performed detailed research regarding the shortage of doctors in Nevada and the state of healthcare in general within Nevada and Clark County. This research focused on individual medical specialties with the goal of identifying the specific areas of medical expertise where Nevada and Clark County perform the best and worst compared to other states in the region and the United States as a whole.

James Whittaker
Database Analyst

James Whittaker is a database analyst at Applied Analysis with expertise in the design, development and maintenance of complex Access and SQL databases. In addition, Whittaker is responsible for data collection, integration and analysis within the firm's various research divisions. He has over 20 years of experience utilizing his IT and computer skills, having worked in various administrative and freelance capacities for firms across the nation. Whittaker holds a bachelor's degree in computer science from Roosevelt University and has completed numerous technology training programs and certification courses throughout his career.

Rachel Semmler
Creative Director

Rachel Semmler is the creative director for Applied Analysis, where she is responsible for day-to-day operations of the graphic and web design studio. She provides print design, display advertising, brochure development, publication layout and design, website design and multimedia development.

Prior to joining Applied Analysis, Rachel served as graphic designer for Robert Half Technologies in Las Vegas, where she designed and produced collateral materials, special events materials and displays for PBS&J, an engineering firm. Before relocating to Las Vegas, Rachel worked for a medical publication company in the New York City area and a design firm in Manhattan that specialized in wayfinding systems. Ms. Semmler earned a Bachelor of Fine Arts degree in Graphic Design with an Art History minor from The College of Saint Rose in Albany, N.Y.


  • Bachelor of Fine Arts, Graphic Design
    College of Saint Rose (2003)
  • Certification in Infographic Design
    HOW Design University (2016)

Selected Memberships and Community Involvement

  • American Institute of Graphic Arts (AIGA)

Sample of Project Experience

Responsibilities include the conceptualization, planning and execution of print and web projects as well as overseeing the design department and scheduling of deliverables.

  • Periodical print reports such as the annual Las Vegas Perspective and semi-annual Nevada Resort Association's Nevada Gaming Fact Book

  • One-off print reports such as the University of Nevada - Reno's (UNR) Economic Impact Report and The Regional Transportation Commission's (RTC) Transportation Investment Business Plan (TIBP)

  • Website development and maintenance, including content management systems (CMS) for sites such as Nevada Resort Association and Las Vegas Stadium Authority

  • Planning and creation of full data portals, such as Governor's Office of Economic Development (GOED) and Las Vegas Global Economic Alliance (LVGEA)

  • Data widgets for use within existing client websites such as the Nevada Mining Association

Debbie Poser
Executive Assistant

Debbie Poser is an executive assistant with Applied Analysis where her responsibilities include providing support to the firm's principals, maintaining the executive calendars, coordinating meetings, making travel arrangements, assisting with billing administration, and offering excellent customer service to each of our valuable clients.

Prior to joining Applied Analysis, Ms. Poser was employed as an administrative assistant for CTX Mortgage Company - a division of Centex Homes, where she provided support to three senior executives in a high volume mortgage lending office. Ms. Poser earned a Bachelor of Science degree in Business Administrative with an emphasis in management from the University of Nevada, Las Vegas.

In addition to the key team members identified here, Applied Analysis has a number of other professionals and contactors.